Giftie is a mobile application that aims to connect individuals who want to give thoughtful gifts with friends, family, and even strangers who have expressed their needs or desires to the public. The app provides a convenient and user-friendly platform for users to browse, select, and send gifts to others, fostering a culture of generosity and kindness. This case study will outline the UX design process undertaken for Giftie, highlighting the key steps and considerations in creating an engaging and intuitive gifting platform.
The traditional process of finding suitable gifts or fulfilling the wishes of others can be challenging and time-consuming. There is a need for a user-friendly platform that allows individuals to easily discover gift ideas and connect with those who are seeking assistance. The goal is to create an app that simplifies the gifting process, encourages meaningful interactions, and promotes a sense of community.
To gain insights into the target audience’s needs and expectations, extensive user research was conducted. Surveys, interviews, and competitor analysis were employed to understand the pain points of both gift givers and recipients. The research identified the following key user personas:
This comprises of Typography, Colors, Buttons, Icons, Loaders, Input fields, Toggles, and other components
New users can sign up with an email or phone number, verify their account, provide a username and get started or join as a guest.
Whereas old users can log in with their emails or phone number.
Users browse through a feed of wishes posted by others, filtering them based on categories, locations, or specific criteria.
They can share these wishlists or fulfil them buy contributing or buying out.
Users can select a gift which could be an airtime, bill payment, item, or money and send it to another user
Users create and post their own wishes, providing relevant details and preferences.
Users can browse through categories of gift ideas, view and select what appeals to them and send them to friends, families, and loved ones.
Users can fund their wallets to gift their loved ones and can also receive monetary gifts into their wallets and withdraw them to their local accounts.
These are other features on the app that are seen on the hamburger menu:
List of other screens and functions:
The Giftie app provides an intuitive and engaging platform for gifting and fulfilling wishes, aiming to foster a culture of kindness and generosity. Through a user-centered design approach, extensive user research, and iterative design and testing, the app offers a seamless experience for both gift givers and recipients. By simplifying the gifting process and promoting meaningful interactions, Giftie creates an ecosystem where individuals can connect, support, and uplift each other.